How to promote telegram channel – promote your telegram channel members – How to have a professional telegram channel
One of our most important goals is to change the traditional attitude towards the functioning of media and social networks. We are sure that by applying what is said, you will get closer to the practice from the theoretical space and you will see their effectiveness up close.
Today we all have valuable and free resources that. More than ever before in history, have enabled us to use them as an effective tool. Content production has become easier and cheaper than ever. And the tools to publish a variety of content have become readily available.
The power of messenger networks, especially the Telegram program, is far greater than that of other media; So that they have a large share of the business market. Currently, the Telegram program ranks first in the social networks of the United States and many other countries. And even surpasses Facebook, which is one of the most popular social networks.
Promote your telegram channel members
Launching a telegram channel and presenting content on its platform should be a way to easily provide what you have in mind to the audience. So, To achieve this, you need to have a clear mindset about the different dimensions of work.
To achieve this, take a few minutes to write down the answers to these questions before you read the next lines:
What is your goal in launching a telegram channel?
Firstly, do you want to strengthen your personal brand?
Secondly, are you planning to start a business and make money?
Then, do you look at it as a way to fill your time and as a hobby?
Then, do Dew you want to stay away from the competitive market. And experience it to compete with the competitors’ market?
Finally, need some space to promote your products?
What exactly does a successful channel meet your expectations?(How to promote telegram channel)
You need to honestly ask yourself how much your expectations are going to be met. So, how it will affect your future performance if the job formation process goes well.
Who do you want to be your audience?(How to promote telegram channel)
Have you ever wondered what your target market is like? What characteristics should your channel audience have in order to bring you closer to your goals?
What value do you intend to offer to the audience using this platform?
The most important part of your business should be focusing on the value you create for your audience. You are only one click away from being selected or excluded.
The biggest asset of a good telegram channel is the special value it provides to the audience. So, Thereby making the path to their goal as short and smooth as possible. Therefore, you should try to present a unique value to the audience. The value that comes with being with you will be of great benefit to him.
What is your current lack of competitors and what are your plans to make up for it?
But, If you are going to offer the same content that everyone on different social networks has access to. it does not make sense to expect the work to be productive. One of the reasons for the success of any business is that it recognizes the gaps in the market and provides a platform to fill them in order to introduce its services.
How to have a professional telegram channel
Contrary to many people’s beliefs, the foundation of a successful channel is simple. If you produce good content that is shareable, your audience will recommend it to others, and you will enter into an interaction and attract more people to you.You need to work tirelessly to produce content that people like.
What is the content production process?(How to promote telegram channel)
In the Telegram space, only the best content has a chance to be reshared. So, Good content can be the best advertisement for your channel and the most impact on the audience to build trust.
Then, As we are witnessing, the number of Telegram channels is increasing day by day. So, Users have a choice and choose the best option from all available channels. Thus, only channels that offer useful and valuable content are seen.
What points enrich the content of the telegram?(How to promote telegram channel)
As mentioned earlier, our goal is to launch a telegram channel that has an active business at its heart and its main focus is on producing quality content. In fact, using content generation can enrich your current business or start a business from scratch.
Another concept that has been considered throughout this post is conversion rate. Therefor, We know that the number of Telegram channel members. So, the number of visits to the posts can not be a good criterion for judging the productivity and effectiveness of an activity.
The conversion rate means how many members of the Telegram channel are willing to accompany you. But, if you need any action on the part of the audience (such as buying a product or sharing content). In other words, how many potential members of the channel become actual customers.
A channel with 100 visitors may have a higher conversion rate than a channel with millions of visitors. Therefore, we conclude that the qualitative development of the Telegram channel is far more important than its quantitative development.
To achieve this, as a content producer, you need to consider a few important points:
Focus on producing quality content
One of the things that makes the distinction cheaper and easier is the delivery of valuable content. So, The same thing is often seen less on social networks and various channels. So,Today’s knowledgeable audience understands the difference between duplicate. And duplicate content with content that is time-consuming and purposeful. So, To produce useful and valuable content, it is necessary for the content creator to use his best resources and present them artistically.
Make a mental connection with the audience
It is best to use a self-centered approach to writing. So, put yourself in the reader’s shoes and try to anticipate and publish the questions that come to him or her or that he or she likes to see.
Think about all the reasons why the audience may leave you and turn to your competitor. So, Talk to your audience mentally and respond to their wants and needs.
You can ask such questions in your mind and try to answer your questions well:
Firstly, By reading this post, what is formed in the mind of the audience?
Secondly, Which part is the reader likely to delete?
After that, What kind of content does it ignore and skip?
Then, What kind of content does it communicate strongly with?
Finally, s there a valuable point in this post that will attract the attention of the audience?
Be obsessive about sharing personal content
Firstly, Each message sends a frequency to the recipient. So, Be careful not to overwhelm them by sending them things that are important to you and not appealing to others. Then, control your excitement to tell all the news and provide it to users at the right time.
Secondly, To use personal photos, be aware that these types of photos may not be as appealing to your audience as they are to you. Then, The message that personal photos give to the audience is(Lets all look at my great achievements together).
Then, It’s good for the audience to feel your presence next to your channel posts. But be careful not to publish such photos too much.
The audience will get in touch with you when they finally say, “This channel is great. “I use its contents, and I was able to apply them in my life.”
Combine content production with your interests
So, If content production in Telegram is going to become your business and take a lot of your time, you have to do it the way you like. You need to assess your capabilities and take action in the area where you are able to produce content.
What method do you prefer? Which type of content production do you connect with the strongest?
Firstly, Video videos
Secondly, Audio podcast
Finally, Write text and quotes
Visual content such as photos or infographics
Depending on your interests, you can use a variety of content. When you focus on content that is produced with a better feel, it will certainly produce more compelling results and a more serious relationship with the audience.
Learn the basics of correct writing
“An obsessive writer should be able to answer four questions in every sentence he writes,” says George Orwell.
Always write more than what you publish. So, This means that if you are going to write a hundred-word and effective text, it is better to write a thousand words and pull that hundred words out of the multitude of different associations and ideas that come to your mind.
So, writing skills are a skill that can differentiate you as a professional manager of a telegram channel. Then, Texts are very important in the telegram and the power is in the hands of someone who controls the depth and capacity of the words.
Define a story for your channel
People love to hear the story, and if they see it in your workspace, they will be quickly drawn to your activity.
Depending on the type of work space and activity, you can use stories to create channel posts and use them to enrich the audience’s intellectual space emotionally.
In addition, when the user first looks at your channel space, they should be able to relate to your activity story within seconds. The more tangible this story is for you, the easier it is to present it to your audience.
Always have a novel or collection of stories by your side and let the story flow like blood in your veins. You create a deep and emotional connection with your audience with your unique stories.
Be active and generate lots of posts(How to promote telegram channel)
One of the best ways to handle this is to set aside time to focus on your audience, as well as create more space to share content.
As long as you share good content, the audience will accept it and accompany you. In fact, the audience prefers to see and use better and more content.
“Don’t worry about the amount of content being published,” says Guy Kawasaki about sharing high-volume content. If you do not annoy anyone on social media, you have not actually used this media offensively enough. The audience that communicates seriously with you will not only not be offended by the sheer amount of content, but will benefit more and will be with you more.
Strengthen your entrepreneurial traits
To succeed in this path, you must cultivate the characteristics of a successful entrepreneur.
A professional content producer must be both a thinker and an artist.
Firstly, Be as innovative as possible in writing.
Secondly, Be serious in performing activities and discipline in different stages of work.
Finally, Be attractive, be bold and try to give your audience what motivates you; Although unusual or in some cases far from the audience’s mental space.
Write responsibly and responsibly. Strengthen your content production muscles every day. To succeed in this way, you need to open the door to your subconscious and combine it with perseverance.
Publish short and interesting posts(How to promote telegram channel)
Most audiences in the Telegram space communicate more strongly with short content. If you want your content to be more visible and more in line with the available space, turn to producing more concise and attractive content as much as possible. You should follow the brevity and shorthand, because this type of writing is a kind of respect for the audience in the Telegram space.
Even though people spend a lot of time in cyberspace, they make decisions in seconds. You are one click away from being selected or left out.
One of the important principles that makes channel space more pleasant and lovable is simplification.
Simple design in your profile and username will make a good impression on the audience.
Choosing a simple name for a channel, in addition to aesthetics, is easier to play in the audience’s memory.
Simplify and select simple titles to make headlines.
Content that is simple while in-depth invites the audience to engage more.
What are the characteristics of quality content?
The shortest distance between you and a large potential audience is quality content.
This simple rule of thumb in the online space has been underestimated to the point where indescribable distinction can only be made. The development of technology has drastically reduced the cost of producing content and made it easier to imitate other people’s content. In this space, the only way to differentiate is to produce quality and valuable content.
This type of content is the best way to market and build trust. No telegram channel has a large audience from day one. Over time, by creating audience-friendly content, a path is formed for potential users to join the audience and customers.
What is the process of creating quality content in telegram?
Generate valuable content
Communicate with the audience
Share and republish content
First, it is necessary to attract the reader’s attention with unique and valuable content. Convince the audience to communicate without the need for complicated and complex persuasion techniques.
This type of content creates enough enthusiasm to accompany you and helps to attract the maximum number of audiences with the least amount of energy.
With the value you have created for the audience, you gain their trust, and eventually they are willing to share your message again as a companion.
So, to achieve this, we go step by step to get acquainted with how to produce quality content and be able to easily implement it in practice.
What are the characteristics of quality content?
In this part of the book, we examine the most important features that a content needs to have in order to be considered quality and valuable.
Attract attention(How to promote telegram channel)
Your audience has different personality traits, and they certainly do not have the same reaction to the content produced. Therefore, one method cannot be enough to attract the audience’s attention. Some people have a stronger emotional dimension, and messages that contain emotional items can make them more attractive. For example, messages that use images such as family, nature, or animals.
For others, whose logical character is stronger, posts that are made in the form of visual charts, statistics, subject-specific analysis, or various questions can be considered.
Build trust(How to promote telegram channel)
Building trust online is a difficult task. The audience trusts only if they deeply believe and relate to the content provided. You can build more trust if you follow the principles and rules of cyberspace. One of the most important things you can do is to be trustworthy to others. But, If you want to share content from other channels, be sure to mention the source. To quote, be obsessed with finding specific sources and be very clear. But, If your workspace allows, you can link your channel to a popular brand or brand and gain credibility through them.
Create passion(How to promote telegram channel)
In order to create enthusiasm in the audience, it should be addressed in the first place, whether the main focus of your activity in the Telegram channel is on products and services, or whether the individual and human dimensions are more prominent in it. If the focus of your activities is on products, items in the product specifications can be a factor of enthusiasm for the audience, which refers to dimensions such as quality, efficiency, scarcity, durability, simplicity and practicality.
But, If you work in the field of service delivery, you can focus on being useful, new, unique and reliable. So, for other spaces that are more audience-oriented, the main needs of the audience should be addressed. What kind of content do people like to see or hear most and what do they need to get from the heart of the content?
Fix the need(How to promote telegram channel)
No message can be attractive and useful to all audiences. Because the needs of the audience are different and at different levels. Of course, the dominant view of the audience can be considered and according to it, to produce more appropriate content.
To find out, you can ask the following questions:
Firstly, does it help to meet the basic needs of the audience?
Secondly, does it strengthen his sense of self-worth and growth?
Finally, does it enable him to be emotionally involved and to respond to his communication needs?
Will he be instrumental in addressing his security concerns? When you figure out what kind of audience needs you are going to meet, you get closer to producing quality content and find your own style.
Are there ways to produce quality content?
To answer this question, we must pay attention to the type of activity and the type of content produced. You can use different methods depending on the product or service that is to be offered in your channel. Here are three key pointers in moving your content forward:
Firstly, content production based on specialized studies and personal knowledge
Secondly, content production through the collection and presentation of existing data
Finally, content production using analysis and reporting
Content production based on specialized studies and personal knowledge
It can be produced based on the output of an individual’s studies. So that the final conclusion of the studies is published in the form of a message in the telegram and an issue is examined from a single point of view.
This type of content, because it is original and non-copy, can be attractive to the viewer, provided that a new word is quoted in it and points to issues that did not exist before.
Another advantage of this type of post is that it creates an identity for the channel space. Members can get acquainted with and communicate with the channel management views and perspectives on a particular topic.
Consider, for example, an educational telegram channel that wants to produce this type of content. So, The content producer can choose the title of a book and publish his / her personal opinion on the subject of the book in relation to his / her studies; Like someone who writes for his blog and explores different topics from his point of view.
Short and concise is one of the most important points that should be considered in preparing this type of texts. If an audio or video podcast is to be produced, it is best to cover only the main issues and keep them as short and concise as possible.
Content production through the collection and presentation of existing data
Not all posts made for the Telegram channel need to be personal and professional. Gathering existing data, categorizing it, and selecting specific concepts that align with the goals of the channel can also be interesting content.
This type of content, due to being selected by the channel manager, can in turn be a form of personal content production. It should only be noted that in a professional work, if the content is selected from somewhere and is to be published exactly, the main source is introduced.
What are the common mistakes in content production?
Regardless of the main purpose of launching the Telegram channel, content is produced for the audience in order to attract their attention. If you focus on personal tastes when choosing posts and how to publish them, you can not have high hopes for a strong and cohesive relationship with the audience.
To produce quality content, individual posts must be tailored to the needs of visitors. The production of such posts is done with sufficient knowledge of the audience and awareness of their needs.
Generate personal and company-centric content instead of audience-centric content
Write a Telegram post with personal and company-oriented opinion: This product has a simple function, has a 3-year warranty and is offered at an incredible price.
Writing a Telegram Post with an Audience-Based Perspective: Even if you are a beginner, you will have no problem using this product. No more worrying about the short life of the product and the cost of buying it. 3 years product warranty and special discount is an opportunity for you to buy more easily.
Did you notice the difference between these two attitudes? In the audience-oriented structure, the needs and desires of the audience are in the center of your attention and take the form of the message out of the dry and formal state. Instead, it stimulates the audience. In this type of message, the recipient can see his need and communicate with it.(How to promote telegram channel)
Focus on the quantity of content instead of producing quality content
As mentioned earlier, the number of Telegram channel members, the number of contacts and the number of visits to the posts are important, but not the first priority. The same attitude must be observed in content production. Your main focus should be on producing quality content so that insisting on more posts does not cause you to lose sight of their quality.
In order to experience the best companionship with the audience, your attitude needs to be focused on quality. This is a simple and big secret that many activists in this field are unaware of and can not understand its depth.
Generalization instead of producing proprietary content
Contrary to popular belief, it is not difficult to differentiate between telegrams. Duplicate content, regular conversations, repetitive messages, and uncreative content are just what you see in the telegram space.
This will give you a good opportunity to take a step in the right direction. By producing unique and dedicated content for the reader, you can achieve distinction cheaply.
Content is limited and completely relevant
There is a misconception for the public in the Telegram space that they should only publish content that is completely relevant to their work environment. In this way, they reduce the volume of content produced to address specific topics as much as possible.
This is boring and unattractive to the audience. It is necessary to share content from time to time to change the channel space, which, while being attractive, motivates the audience to continue.
The atmosphere of the Telegram channel has no visual appeal
According to Skyward reviews, on average, articles that are equipped with visual beauty and contain photos, infographics and designed structure are 94% more visited than articles without photos.
This is more plausible in the telegram space; This is because the audience usually visits the telegram at various times during the day and at intervals between work and rest time.
The more visually appealing the channel to the audience, the more likely it is to follow it for a longer period of time.
Are there any important tips for producing quality content?
Great content alone is not enough, you have to produce far better content than your competitors
There is no pre-determined strategy. So, the content recipient should prefer you over others and be willing to share your content with their friends. One of the best ways to measure the quality of content on the Telegram channel is to compare it to content produced by others. This is what audiences do when they decide to join or not to join a channel.
Turn to story content
As mentioned earlier, storytelling is one of the best ways to communicate with your audience. So, The content of the story can establish a close relationship with the audience and give a different color and smell to the formal and dry atmosphere. At the same time, the stories remain more in the memory of the audience and the message conveyed in them seems more tangible and real. But, If the type of activity allows, you can use consecutive posts that tell a story about the activity.
Produce as engaging and engaging content as possible
Seriousness in doing work should not be reflected in the production of content. And make it dry and devoid of feeling. This is because the Telegram recipient prefers to spend his time in an intimate environment. Even if he pursues a channel for the purpose of teaching and learning, he still prefers not to be monotonous and to be creative in presenting content.(How to promote telegram channel)
Take the initiative to produce hot, first-hand content and explode
But, If you work more focused, you will find that there is always enough time. And space to deliver useful and valuable content. So, It is enough to realize one of the needs of the audience that has not been answered and try to provide useful content to meet it. This will allow you to attract many people in a short period of time.
Then, take the initiative to publish new content and explode if a good idea comes to your mind. So, make lots of valuable posts and deliver them to your audience. Audiences take the initiative to share such useful content and share it with their friends and acquaintances within a short period of time.
Make a checklist to evaluate the quality of the content
It is a good idea to make a checklist to categorize the most important things that can affect the production of effective content.
One of the good tools for measuring the quality of content is the questions that the content creator should ask himself before publishing the content.
Title each post carefully and patiently(How to promote telegram channel)
Sometimes the only opportunity to attract an audience is a dazzling and engaging title created for a telegram post. The most important part of any message is the title we consider. So, This title has the role of an advertiser and should be able to convey your main purpose in a few short words.
In a telegram space where content has to be produced in smaller volumes, the title is more important. Today’s rash audience sees only the titles and decides in a very short time whether the article is useful to them or not.
What are the characteristics of a good title?
By considering the most important features of a good title, you can double the impact of your message and provide a better chance of being seen and reshared.
In this section, we will discuss the most important features of a good title. An attractive title:
It is encouraging
Published content should create enthusiasm so that the audience can not easily pass them by. So, Encouraging content focuses on the needs of the audience, says something new, and is fun and engaging. It may even be repetitive, but if it is expressed creatively it can provoke the audience.
It is clearly opposed to the reader’s constant principles and mental model
If a title is written with this theme, care should be taken as much as possible to connect to a reliable source to gain credibility from there. These kinds of titles, as much as they are persuasive, lead to a wave of future opposition if they are not articulated correctly.
Titles like these can engage the reader’s mind and arouse curiosity in him. So, We can mention some examples of these topics in the Telegram channel that deals with the development of individual skills:
There are promises and guarantees in it
In introducing the product or service that is offered. It is better to consider a guarantee for the quality of work so that the audience can trust more easily and can act faster.
Consider a telegram channel that is active in the field of education and sells tickets to attend seminars. In order to provide a guarantee, it can state in the title of the advertisement that. But, if you are not satisfied with the seminar, you will be refunded the payment. In this way, the belief is formed in the audience that a good seminar will probably be held, while if there is any doubt about the choice, it will be largely removed.
It creates urgency
By reading these types of titles, the audience should feel that if they do not act, they will miss a great opportunity. But, If the content contains early and valuable promises, it can create a strong bond with the needs of the audience, and the mental conflict created can greatly motivate him to take action.
Have a new message
The reader likes to be surprised to hear and see new and fresh events. So, The newer the message conveyed, the more likely it is to be replayed and reshared.